Business Photography & Videography
Business photography or business videography is a very broad, straighforward term, that encompasses a range of services for business or professional use. These visuals may be used for internal purpose such as training, or promotional
purposes. While often used interchangeably, and overlapping in style or purpose, there are some nuanced differences in the following terms are typically implied.
Business Photography – Business Videography
Corporate Photography – Corporate videography
Commercial Photography – Commercial Videography
Industrial Photography – Industrial Videography
Branding Photography – Branding Videography
Small Business Photography – Small Business Videography
Business Photography
Business Videography
Any visuals your business needs!
This is a broad term for professional visuals used by businesses and other organisations for promotional or internal purposes. May be used interchangeably with any of the other terms in this list.
Corporate Photography
Corporate Vidoegraphy
Let your organisation shine with polished, professional visuals. Corporate visuals typically include headshots, team photos, office environments, location, processes and corporate events. Sometimes differentiated as a style used by big corporations.
Commercial Photography
Commercial Videography
Promote your business through clear, compelling images. Commercial visuals are images used for promotional or marketing purposes. In other words, this is about generating materials to promote products, services, or the business itself. This includes collating stock images or footage or focused shoots designed for specific advertisements. Images may be used in mediums such as magazines, television, websites, and social media.
Industrial Photography
Industrial Videography
Showcase the people, culture, facilities and/or processes behind an industrial brand. Industrial visuals typically focus on the labour force, machinery, construction, and industrial processes. Images typically reflect the scale and efficiency of industrial operations.
Brand Photography
Brand Vidoegraphy
Tell an engaging, relatable story of your brand using clear, representative visuals that show your personality. This typically involves lifestyle photography and product photography. It can also involve images that show your processes, work in action, customer relations, team culture, community involvement, and business environment. It’s about conveying what your brand represents.
Small Business Photography
Small Business Videography
Ensure your small business stands out by using tailored visuals for entreprenuers and local businesses. Capture images that represent your branding, products, services, team, and customer connections. Highlight community interactions and your involvement, place, and purpose in your local community. Small business visuals can be as much about the owners as it is about the business itself.
Business Visuals
There are a range of visuals that are used to capture images for your business. While many of these images are used for promotional purposes, there can be internal uses too. For example: training, documenting processes, celebrating achievements, and making presentations to key stakeholders.
The following highlights some of the key types of images that businesses and professionals typically use. Industry specific images may also have slightly different emphasis or requirements.
- Team images such as corporate headshots, staff introduction videos, and company culture
- Lifestyle images include day to day scenarios, working with clients, and capturing your personality
- Location shoots show where you are in the world, and what your work site looks like
- Corporate event photography and corporate event videography documents the events your business runs or is involved in
- Product and service photography or videography informs your audience about what you are selling
- Equipment and processes visuals are where we capture your work-in-action. Give people more of a glimpse into your daily business life
Team & Professional Headshots
Celebrate the people that make your business.
Present your team through corporate headshots, and images that show company culture, introduction videos, workspaces, and team dynamics. Images can be professional and polished, or relaxed and fun. It all depends on your business culture.
LIFESTYLE
Humanise your business and create connections with people before they get in touch.
Lifestyle photography or videography is about capturing your work in action through the people involved in real-life situations and surroundings. These images help customers visualise everday scenarios relating to your business.
Corporate lifestyle visuals tend to focus on moments such as meeting with clients, collaborating on projects or visiting sites. Branding or small business lifestyle visuals may be more relaxed, showing you enjoying life, having fun at work, or even working through a frustration.
Images may be candid shots of employees at work, or interacting at an event.
LOCATION, OFFICE & Environment
Location images can be informative, appealing, or emotionally engaging. Appeal to key decision makers by showing them pristine setups and ideal location placement. Help customers feel more comfortable by allowing them to familiarise themselves with your workspace. Give people a glimpse into your everyday operations and atmosphere.
EVENTS
Document your event and share the excitement. A great way to gather visuals to share information and connection with your partners, networks and customer base.
- Launches and openings
- Tournaments and sports
- Conferences, functions and seminars
- Trade shows and expos
- Ceremonies and awards
- Team activities and training
- Community involvement
- Client Information and outreach
PRODUCTS AND SERVICES
Win over customers with high-quality images of the products or services you deliver. These images are typically used for promotional purposes in advertisements, websites, and social media. This includes digital, print and video mediums.
Other variations include food photography for use in menus.
EQUIPMENT AND PROCESSES
Show the functionality of your work in action!
Giving customers confidence in choosing your business can mean it’s important to highlight your equipment, machinery, or the processes you use to make things happen. This type of shoot is similar to your lifestyle shoot, but with more of an emphasis on the machinery, equipment and processes of your work.
If you offer a service that involves a lengthy process such as construction, having a highlight video can be a fantastic way to give an overview of how it happens, start to finish.
Our Specialities
Like all business operations, we have the specialities that we especially love working on. The documentary focus we typically adopt lends itself to events, real estate, and capturing the action of your business, as it happens.
Events
Documenting the moments as they happen. Large-scale outdoor events and expos, to indoor functions and celebrations.
Real Estate
Capturing authentic images that present your property in the best light. Location, drone, video-walk throughs, internals and externals.
Work-In-Action
Share a glimpse of your business in action. Lifestyle, processes, team, culture, and equipment. Sharing what you do best.